Building Your Consulting Brand
Building a brand around your consulting business is crucial.
You need to be able to differentiate yourself from all the other companies out there who are offering similar services.
The first step in building your brand is to come up with a name that people will remember and associate with you.
Next, you need to develop an identity for yourself as a company or individual. This could be anything from the logo that you use on all of your marketing material, to the font and color scheme used on your website, or even the style of clothes that you wear when giving presentations.
When a person sees this identity, they should instantly think of what you represent. You want them to associate your name with quality and professionalism, rather than just being another run-of-the-mill service provider. Differentiate you consulting brand from your business brand as applicable. Our CEO, Mia D. Martin presents her professional consulting brand under her name and Modern Créatif operates and is branded separately as an agency.
A few steps to help you get started:
1. Define your brand
The first step in building a consulting brand is to define what it is. It's hard to build something when you don't know what you're building.
2. Position yourself
Consultants are often hired for their expertise and experience with certain industries, but that doesn't mean you can only work in those industries. It's important to consider how you want to position yourself and where you want your service to be visible. For example, if you're an expert in public relations, but also have experience in marketing, do you want your name associated with each? Or would it be better to focus on one area? You may also need to consider whether or not people will be able to find your services through search engines like Google and Bing or if they will only find them through referrals from other people or organizations that have worked with you before.
3. Create a website/blog/social media presence
You should have at least one place online where people can find out more about who you are, what services you offer and how much it costs for those services (if applicable). This could be as simple as an informational page on your website or as detailed as an entire blog dedicated solely to helping businesses with their digital marketing needs. Every professional should own the domain of their name.
In conclusion, proper positioning of your consulting brand increases your chances to connect with your target audience. Would you like to develop or enhance your brand?
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