As your target audience changes and you gain a better perspective on who your audience personas are, revisiting your service offerings and brand story are essential. Development of a brand story can be difficult initially. However, remembering your business why will help you stay on track as you make changes and adjustments. As the market changes, modifications to your brand must be made accordingly. The following are steps to help support you as you make adjustments to your brand.
1.) UNDERSTAND YOUR PERSONALITY- Do you have a clear understanding of your personality and communication style? You can start by completing a new DISC profile.
2.) LEARN MORE ABOUT YOUR TRANSFERABLE SKILLS-Take the time to review your past work, educational, and life experiences that have molded you as a subject matter expert. Gain clarity around your transferable skills. Modern Créatif offers a short online training course around understanding transferable skills that you can try here.
3.) RESEARCH THE BEST AT WHAT YOU DO-Advice is often given around understanding your competition. However, researching the best of the best in your industry can provide you with the opportunity to identify what you like about how they present themselves and things that you would never want to do. Research the content they post online and how it solves the problem of the audience. Evaluate how the audience responds in their comments and engagement.
4.) COMMUNICATE YOUR BRAND PROMISE-Once you have identified the problem you solve and who you would like to solve it for; your brand should reflect how you solve that problem. What will your audience gain by working with you? What makes you unique. If there are thousands of consultants in your industry, how will your experiences and knowledge help your audience? Does your brand promise include superior customer service?
5.) GET FEEDBACK- Host a focus group inclusive of prior clients, peers, mentors, and friends to get feedback on your service offerings, the delivery of them and what comes to mind when your focus group thinks of your brand. Look for common threads in the feedback and adjust if you aren't hitting the mark on the brand that you would like to deliver.
6.) BE AUTHENTIC-Your life and experiences are special and unique to you. You have an audience, but being clear on who you are will help you better share with your audience. When you know who you are and what you have to offer, it can help you strategically place your offering in front of the right audiences. Being authentic and sincere is how your audience will connect with you and form a bond. That connection cannot take place and be long-lasting if you aren't you.
7.) AVOID IMPOSTER SYNDROME-When getting to know yourself better and sharing with others; you may experience doubt or get one off feedback that throws you for a loop. Be secure in knowing that your journey and story were specially designed for you. You are just sharing what you have experienced to help your audience members triumph during those same experiences. If you know yourself and share authentically, it makes it harder for Imposter Syndrome to sneak in.
8.) COMMUNICATE THE LOOK OF YOUR BRAND-Establish primary, secondary, and accents fonts and colors for your branding. Use a consistent headshot or logo across your social media profiles and consistent looks in social media page backdrops. Your social media platforms and website should have a cohesive look so that your audience always knows they have come to the right place. Your messaging, taglines, bio, and brand story should also be consistent across platforms.
In conclusion, your services and brand should continue to evolve to meet the needs of your desired target audience. Continuous learning and maintaining self-awareness will help you develop your brand. For support with the development of your brand and brand story, visit www.moderncreatif.com.