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5 Rules for Addressing Branding More Successfully

Take Your Brand to the Next Level!

As you try to discover your branding style, you must first understand who you want to target. Take the time to research and gain perspective around the following:

Where do they spend their time?

What problem are you trying to solve for them?

Where do they work?

Where do they live?

What are their interests?

What types of content do they relate to?

A brand personality impacts your clients' involvement with each touchpoint. It intuitively influences how they see everything from your industry, to your importance, to your reliability. When wanting to develop the visual aspects of your branding style, consider the following:

1.    Logo-When developing your logo, start by having a sketch developed so that you can put your ideas on paper. Having an understanding of what you would like your logo designer to create ahead of time will help you develop a logo more in-line with your vision.

2.    Color palette- Pinterest is a great place for inspiration. Think of it as a board that you can pin photos to. Start by finding pictures online that align with your branding goals and place them on a Pinterest board so that you can get a mood board started.

3.    Typography-When selecting fonts select a primary, secondary, and accent to present a clean and easily identifiable brand.

4.    Iconography-Finding the right icons to place on your website and social media content will also help you communicate effectively. Be consistent with the symbols chosen and select those that best align with your target audience.

5.    Photos-Select photos that will connect with your target audience while reflecting your brand. Images should build trust and evoke emotion within your audience. 

When combining the five elements listed above, follow a design system so that your presentation is displayed in the correct order with headers, sub-headers, copy, photos, captions, etc. An effective brand identity is easy to remember and for your target audience to relate to. It should also evolve as your company grows. Most importantly, an effecting branding style stands out from your competition. As you continue to develop your brand, evaluate your competition to assess what their visual themes, brand personality and content includes. Evaluate how the audience responds to what they are sharing as well. If you have an existing brand, capture feedback from your peers, clients, and mentors around how your brand is currently perceived.

Developing your brand can be an exciting experience. Don’t be afraid to try something new and most importantly, do your research. For help with the development of your online brand and strategy, learn more at

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