Let's get started by talking about the importance of increased exposure for your blog posts. Frequently, after someone has written a blog post, they wonder where they can share that blog post for additional exposure. Sharing on Facebook or in your email newsletter is a great way to spread the word about the post. However, there are other platforms that will allow you to get in front of your target audience. The following are platforms that can support your strategy of stretching your content for expanded reach:
Linkedin- When you copy and paste your blog post in Linkedin as an article, it helps you position yourself as an author and solution provider. Those articles are also archived on your page for your connections to view. The articles can be used to showcase what you offer as a subject matter expert.
Medium- Medium is a place to read and write big ideas and important stories. This platform can be used for you to connect with those outside of your immediate network but potentially within your target audience.
Pinterest- Pinterest isn't just for recipes and outfits. The life cycle of an impactful Pinterest post can cycle for 2-3 years if the message is crafted well and has appropriate keywords associated. Choosing compelling cover images and titles can also help boost the popularity of your post. Pinterest is a platform that is often used late on weekend nights while users are surfing for the solution to their problem. Provide your solution as a subject matter expert on this platform.
Instagram Bio-Add a link to your profile that connects to the blog posts on your website. You can do so by creating a menu page on your site and hiding it or by using a service such as Linktree.
In conclusion, maximize your exposure by placing your blog post on multiple platforms. Get it in front of your audience by sharing your posts on reputable platforms that will help you stretch your reach and increase your engagement.
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