Do you have a strategy in place?
2019 is going to be a great year for Digital Marketing! With the rise of AI and the impact of video, we are adding more awesome ways to connect with our audience. As we revisit our business plans and growth strategies, the following are steps that you will want to incorporate to help assist with the growth of your brand.
1. Consistently update your blog
Due to the rise of self-bloggers and subject matter experts, content continues to grow across the web. Therefore, Google has more to choose from when selecting content. Keep your site relevant by blogging consistently and including valuable keywords in your content. Remember, your blog posts should be informational and or educational. Quality content yields results!
2. Don’t forget your Google Analytics
Reviewing how your audience responds to the action that you take in your email marketing campaigns, social media posts, blog posts, webinars and more can help you decide the type of content that drives traffic to your site and ultimately increases business for your brand. If you have built your own website and have not added Google Analytics yet, the great news is that it’s usually pretty simple to add if you follow the instructions provided by the site provider.
3. Hire Experts
Digital marketing requires you to know a lot about social media. In addition to social media, you must also be able to understand content creation and strategy, SEO, sales funnels, effective ad strategy, and audience connection techniques. When focusing on your business, it’s best to develop a solid business plan inclusive of a marketing budget and research the best Digital Marketing service providers within your price range. This not only goes for Digital Marketing but for all aspects of your business. Having a subject matter expert or specialist for the key areas of your business can be vital to your success. Initially, when starting a business, it may be tempting to hire the cheapest candidate or service provider or to incorporate unexperienced interns. The result of this could be more costly in the long-run due to the amount of time dedicated to providing training. If you must go the route of hiring someone who is inexperienced, start with task-based work that doesn’t have a significant impact on your business.
4. Make it Easy
As consumers scroll through social media sites and skim web pages, you need your content to be clear and connect. Therefore, if you utilize imagery that connects with your audience personas and succinct messaging, you have a better chance of connecting with your audience and keeping them engaged.
5. Provide Education & Information
When developing content to be shared across your social sites, in email marketing campaigns, after webinars, or your website, your audience wants to have information that they can learn from or can use for their own benefit. Inspirational content is great also. However, the more consistent you are with the sharing of educational and informational content, the more your audience will look to you as a thought leader.
6. Provide high-quality social media marketing
Start with inviting your family and friends to like your social media sites if you do not have any followers on your social platforms. Next, start following those that inspire you as well as your competitors. This will help you stay abreast of current trends, how consumers respond to your competitor's content and provide you with an opportunity to engage with your influencers. Develop and test engagement strategies for each platform that your audience hangs out on through effective engagement and content sharing. Place social share buttons within your blog posts and make sure that your website has buttons that connect with your social media accounts. Place social media buttons in your email signature and include your social sites on your business cards. Remember, when you give your business card to someone, there is a great chance that they will look you up online. Make sure that your online presence reflects what you have to offer. Share valuable content on your social media sites daily. If you aren’t able to make time for sharing on a daily basis, utilize a scheduling tool such as Hootsuite. Make sure that all profile data for your social media accounts are filled out and you are responding to messages left on the platform in a timely manner. If you are using YouTube, try to select the same day at least once per week to post so that your audience starts knows when to expect to hear from you. Also, don’t forget to share your YouTube video links on multiple platforms. When posting on Linkedin, be mindful of frequency and know your audience. The content that you share on social media platforms may vary.
7. Keep Your Website Updated
Keep your website current. If you haven’t redesigned your website to be mobile friendly, do so immediately. Also, work with an SEO expert to ensure that your website is set-up for success. Utilize imagery that connects with the audience that you want to attract and make sure that you are clear on the problem that you solve on the first page of your website. If possible, ad a video to the first page of your site. It will not only help your SEO but also help your audience better understand the services that you offer.
In conclusion, keeping your social sites, website, and content up to date on a consistent basis takes work. Work through your business plan to find a budget for marketing that best aligns with your goals and helps you continue to grow your business. Keep your audience engaged with informational, educational and inspiring information and analyze your results regularly to see where you need to make adjustments. For help with your Digital Marketing strategy and implementation, visit Modern Créatif.